Latest News From Avocados

A letter from more than 25 environmental organizations said many Mexican growers have created legal, longstanding avocado farms that could continue to supply the U.S. if avocados from deforested lands are banned.

Mission Produce will showcase The Mission Advantage and its diversified sourcing strategy at the Canadian Produce Marketing Association Convention and Trade Show, set for April 23-24 in Vancouver, British Columbia.

The California-based marketer expects about 5 million pounds of Gem avocados this season, with the peak hitting in May.

Mexico’s 2024 avocado production is forecast at 5% up over 2023, according to a new USDA annual report.

This summer, Mission Produce says it will be sourcing avocados from California, Mexico and vertically integrated farms in Peru — and mangoes primarily from Mexico, with supplemental volume from Guatemala and Nicaragua.

To learn top tips for merchandising and displays that drive Cinco de Mayo avocado sales, The Packer turned to the experts at the California Avocado Commission.

Signaling that approval is on the horizon, the USDA says it has developed a pest-risk analysis for imports of hass avocados from Guatemala.

The California Avocado Commission’s new marketing program aims to take consumers inside the groves, multi-generational families and deep roots behind the Golden State’s avocado industry.

Industry experts recently shared their insight on what to expect for this year's crop and and avocado trends in retail.

The Germany-based Kronen GmbH says its automated, robot-based solution for cutting, pitting and peeling avocados can be adapted and added onto to meet various needs.

The avocado grower-shipper says the newly created position will evaluate current sustainability initiatives within the company and define a strategy for future projects.

Mission Produce reported a 21% increase in revenue for its first quarter 2024 financial results, while also experiencing growth in mango and blueberry revenues.

The company says it will offer both Gem and hass avocados as the season kicks off in the Golden State.

The company says it will highlight its Peruvian organics, its upcoming Mexican mango program and its Emeralds in the Rough avocado bags during the Southern Exposure trade show, set for March 7-9 in Tampa, Fla.

Nomination applications are due April 1 for eight member seats: two domestic producers, two importers and four total alternates.

The U.S. and Mexico will work to stop imports of avocados from illegal orchards in Mexico, U.S. Ambassador to Mexico Ken Salazar said in a news conference with Michoacán Gov. Alfredo Ramirez.

Big Game celebrations serve as one example of how the country is helping meet U.S. demand for the fruit, says promotional agency ProColombia.

The Hass Avocado Board's recent avocado holiday retail recap showed strong Independence Day and Labor Day sales, as customers purchased more than 2 million bagged avocados in the third quarter.

California Avocado Commission has released its official crop forecast for the fiscal year 2023-24, projecting 208 million pounds, compared to the prior year volume of 237 million pounds.

The Hass Avocado Board survey shares insight into shopper behavior and the opportunities for bagged fruit in the retail space.

The global avocado industry provider based in Santa Paula, Calif., says it is exploring the sale of its fresh-cut division — formerly RFG — to F&S Fresh Foods.

Villita Avocados said it is hopeful other produce companies will follow its lead by being more environmentally conscious and steer away from using plastic.

The commission said it had searched for a new consumer marketing agency that could conduct both consumer advertising and consumer public relations activities.

Data from Circana shows retail organic avocado sales topped $162.4 million in 2022, up 2.8% from 2021.

Retailers can add to the excitement of the Super Bowl by enhancing their avocado categories with some innovative product tie-ins.

Two producers and two importers were officially seated as committee members Dec. 6.

The trade organization says it recognizes the dominance of Mexican avocados during this time of year and goes all out to help retailers score big returns by promoting the fruit.

It’s still December, but suppliers of avocados and avocado-related products say it’s not too early to start making plans for 2024 Super Bowl promotions.

Oxnard, Calif.-based Mission Produce Inc. has announced the rollout of the second part of its ‘Discover the Mission Advantage’ campaign to highlight its diversified global sourcing strategy.

The companies say the alliance will allow them to combine the production and logistics experience that Green SuperFood has in Colombia and Cabilfrut’s knowledge in exporting and international markets.

U.S. imports of Mexican fresh vegetables enjoyed a strong year in 2022-23, however, USDA numbers say the value of U.S. imports of Mexican fresh fruit was flat compared with 2021-22.

The California Avocado Commission has named current CAC Vice President of Industry Affairs and Operations Ken Melban and Vice President of Marketing Terry Splane as co-executive leaders of the organization.

Dana, Calif.-based Stonehill Produce has a year-round supply of Mexican avocados and offers its customers trusted intelligence on the avocado outlook, says Keith Slattery.

With strong Mexican fruit volume, Los Angeles-based Giumarra provides a year-round supply of avocados to retail and foodservice clients throughout the U.S. and Canada.

Favorable climatic conditions and abundant rainfall contributed to the bigger crop, according to a new USDA report.

Cotija Avocados is diversifying its offering into organics and value-added services, says Bryan Prihoda, president and chief financial officer of the hass avocado supplier.

Calavo's packinghouses in Michoacán and Jalisco are "the foundation of our Mexican avocado sourcing programs,” says Peter Shore, vice president of produce management.

Oppy’s marketing plan for Mexican avocados centers around the pillars of sustainability, high quality and reliability, says Rodrigo Lopez, category director of citrus and avocados.

With all eyes on football, Naturipe is ready to support promotions that Avocados From Mexico is launching, says Andy Bruno, president of Naturipe Farms' avocado division.

The 2023-24 Mexican avocado season is expected to produce plentiful volumes of excellent quality for both conventional and organic avocados, says Monica Robles, Mission Produce's director of Mexico sourcing.

With 2,900 acres of high-density avocado groves in Jalisco, Grupo Los Cerritos is the leading avocado exporter from Jalisco, says Sophia Cavaletto, sales representative.

Avocados From Mexico can see wonderful accomplishments in the rearview mirror, but President and CEO Alvaro Luque believes the future will be even more spectacular.

Mexico accounted for most U.S. avocado imports, and the volume of Mexican avocados increased 23% from 2017-18 to 2022-23.

The California Avocado Commission says it has successfully petitioned the USDA to remove hass avocados from the Oriental Fruit Fly quarantine.

For the avocado category to see continued growth at retail, it needs a strong presence around the perimeter of the store — not just the produce department, says Alvaro Luque, president and CEO of Avocados From Mexico.

The web seminar gives an update on consumer research and how key findings are shaping the Avocado Sustainability Center, a new resource providing sustainability research, data and information for the industry.

Avocados From Mexico will be the title sponsor of the Avocados From Mexico Cure Bowl.

The avocado producer and distributor has mapped out a plan to double its avocado ripening capacity and add mango operations to its distribution center in Dartford, England, by next spring.

The commission says the new direction is "focused on the California brand with an emphasis on targeting and investment efficiencies,” which also included the hiring of an in-house marketing manager.

Avocados From Mexico celebrated its 10th anniversary at the International Fresh Produce Association’s Global Produce and Floral Show, Oct. 19-21, with a VIP event in its booth.