Honeybear Brands unveils organic Pazazz apples

Pazazz apples are now available to retailers and shoppers as an organic option exclusively from Elgin, Minn.-based Honeybear Brands.

Pazazz, a late-season variety developed by Honeybear, has proven to be a fan favorite with shoppers, according to a news release.

“We are excited to offer organic Pazazz and expand our portfolio with one of our signature varieties,” Don Roper, vice president of sales and marketing for Honeybear Brands, said in the release. “We will continue to increase our supply as the pace of demand continues to grow for organics.”

Shoppers continue to demand organic options when it comes to fresh produce, and organic produce sales are growing faster than conventional food sales, according to the release. The organic food market is predicted to grow at an annual rate of 8.7% by 2027, outpacing overall food industry growth of 3.8% annually over the same period, according to Blue Weave Consulting.

Organic Pazazz apples are grown in Washington state, while conventional Pazazz apples are available year-round from orchards in Washington, the Midwest, New York, Nova Scotia and Chile, the release said. 

The Pazazz apple is a cross between Honeycrisp and molly red delicious, the release said. A late-harvested apple whose flavor improves in storage provides retailers with a flavorful, crisp juicy apple lasting throughout the winter and spring months, long after other varieties have faded, according to the release.

Related link: pazazzapple.com