Latest News From Fresh Trends Data

One detail from The Packer’s Organic Fresh Trends 2024 survey shows that younger consumers were the most frequent purchasers of organic strawberries exclusively. 

Organic spinach has proven to be an essential ingredient in a successful modern produce department. Here's what The Packer’s Organic Fresh Trends 2024 survey learned from produce shoppers' responses.

The Packer’s Organic Fresh Trends 2024 shows that the percentage of consumers who said they purchased organic tomatoes exclusively continues to rise.

The Packer’s Organic Fresh Trends 2024 reports that 13% of consumers said they shop for organic cucumbers exclusively, and 1 in 3 consumers reported purchasing organic cucumbers at least periodically. 

The Packer’s Organic Fresh Trends 2024 survey found that 17% of consumers said they shopped for organic carrots exclusively.

Organic blueberry sales and volume were both up in 2022, according to retail numbers from Circana.

Data from Circana shows retail organic avocado sales topped $162.4 million in 2022, up 2.8% from 2021.

The Packer’s Organic Fresh Trends 2024 data shows younger shoppers, higher-income households, those with more kids at home were among those reporting the highest organic artichoke purchase rates.

The versatile potato is one fresh produce commodity that consumers turn to when they are faced with grocery price inflation, The Packer's Fresh Trends 2024 survey reveals.

In 2021, IRI reported organic tomato sales of $273.1 million, up 1.9% from 2020. 

Consumers love strawberries, and they are showing big enthusiasm for organic strawberries.

As Popeye the sailor man might agree, spinach packs quite a punch as a nutritious leafy green vegetable.

Kale can be enjoyed many ways, and organic kale is increasing as the first choice of many when they are looking for the nutritious, leafy green vegetable.

A sought-after ingredient in soups, dips, omelets and more, green onions are a mainstay for American consumers.

The Packer’s Organic Fresh Trends 2023 survey found that 14% of consumers said they exclusively shop for organic carrots, down slightly from 16% in 2022 but up from 11% in 2021.

Thirteen percent of consumers surveyed by The Packer’s Organic Fresh Trends 2023 said they shopped exclusively for organic avocados, down slightly from 16% in 2021.

Results from the survey revealed that more consumers made it their intention to shop exclusively organic when they purchase artichokes, compared with the previous two years. 

From branded varieties to standard varieties, organic apples have a robust and growing presence in the produce department. 

The Packer’s Organic Fresh Trends 2023 survey polled more than 1,000 consumers in mid-October, discovering differences in how consumers report purchases of fresh fruits and vegetables.

These bright red berries continued to be a consumer favorite in 2021, finding favor as the No. 2 most popular fruit in Fresh Trends 2022 — a title typically held by apples.

55% of customers purchased grapes within the past 12 months

11% of customers purchased apricots within the past 12 months. They were the No. 1 fruit that shoppers bought as organic periodically, with 50% of buyers saying they selected organic fruit at least some of the time.

63% of customers purchased bananas within the past 12 months.

Broccoli is on a steady climb as one of the top 10 vegetables studied in Fresh Trends.

Interest in organic avocados has increased significantly from Organic Fresh Trends 2021.

As the nation continued to navigate a pandemic world, produce sales remained steady, with most consumers buying into healthy options as months of virus-induced worry stretched on.

While shoppers in most areas are back to shopping in stores, the lingering effects of the pandemic — and how they upended shopper habits — continue to shape the retail landscape.

To explore how shopping patterns have changed and which fruits and vegetables are in greatest demand, The Packer presents its annual Fresh Trends 2022 report.

Affluence and age affect organic artichoke purchases, according to survey results from Organic Fresh Trends 2022.

It’s easy for consumers to be overwhelmed by choice at the supermarket. Organic versus conventional adds yet another choice, and more shoppers are choosing organic fruit.

Kale brings a steady following when it comes to organic purchases. The leafy greens were the No. 1 item that shoppers purchased as organic—both periodically and exclusively again this year.

Selections at the supermarket are sometimes based on a whim, but when you look at consumer data and track the trends, Organic Fresh Trends research shows that shoppers search for particular items in organic form.

2022 Fresh Trends data on the state of berries in the Southeast region of the U.S., as well as a few interesting facts and tidbits about the berries themselves.

About four in 10 shoppers say they have purchased fresh mushrooms in the past year, according to new research from The Packer.

Organic berry sales topped $760 million in 2019 and comprised 12.3% of total retail berry sales, according to data from IRI. Marketers moved more than 13.7 million pounds of berries in 2019.

Marketers moved more than 3 million pounds of organic garlic, and sales topped more than $24 million in 2019, according to IRI.

Organic carrots are a huge part of the carrot category, making up more than one-quarter (26.4%) of retail carrot sales in 2019.

Over a two-year period, sales of organic avocados have tracked fairly steady—representing 5% of total avocado sales and about 2% of total organic produce sales in both 2017 and again in 2019, based on IRI data. 

According to The Packer’s Fresh Trends 2021, 43% of surveyed consumers said they purchased fresh lemons in the past year.

Since 1983, The Packer has sponsored 37 major consumer studies to track trends in the purchases and consumption of fresh produce.

40% of customers purchased avocados within the past 12 months. That is just one insight from The Packer's exclusive Fresh Trends data and research for 2021 avocado purchases.

Sweet potatoes were already doing well lately, and after a crazy 2020, consumers want them even more, according to The Packer’s Fresh Trends 2021 consumer survey.

Even though lemons and onions have close to full foodservice penetration in all regional U.S. markets, data shows they’re the way to go for the rest of winter and into spring.

With more than 66 million pounds and $233 million sold in 2019, the average retail price for organic tomatoes came in at $3.52 per pound, and organics comprised 7% of the tomato category.

Organic oranges brought in more than $36 million in 2019 and comprised 3.8% of the retail orange category. Lemons grossed a similar dollar amount but made a bit more of an impact on retail lemon sales.

Organic berries sales (which included blueberries in their ranks) topped more than $760 million in sales in 2019, and the category accounted for nearly 14% of total organic produce sales, according to data from IRI. 

Marketers moved more than 442.8 million pounds of bananas in 2019, and in fact, organic bananas made up more than 5% of total organic produce sales, according to IRI.

Whether red, pink or green, apples are popular across all income levels, age groups and ethnicities.

The Packer's Organic Fresh Trends 2021 consumer survey reveals a vast cross-section of commodity-specific insights about organic produce consumption.

The Packer’s Organic Fresh Trends 2021 updates consumer attitudes and purchasing behaviors of U.S. consumers toward organic produce.