Pazazz Apple and 'America’s Test Kitchen' chef partner for cancer prevention month

Honeybear Brands' Pazazz Apple and chef Elle Simone Scott of "America’s Test Kitchen" are encouraging shoppers to check out the American Institute for Cancer Research's online tool.

The cancer health check gives instant feedback about how well users match up with AICR’s evidence-based recommendations to lower the risk of cancer and other chronic diseases, according to a news release.

This is the third consecutive year Honeybear Brands and AICR have partnered to share healthy eating and cancer protection tips, reaching more than 20 million Americans to date, the release said. This year’s campaign is being promoted via social media, public relations, paid media and in-store wherever Pazazz is available, according to the release.

This February, retailers can encourage shoppers to:

• Supercharge their diets with apples that provide dietary fiber and antioxidants and deliver a dopamine boost.
• Take an online cancer health check using the POS with QR code available.
• Follow along with Scott on TikTok and Instagram for an explanation about why apples are vital to mental and physical health and to create a healthy, tasty and flexible recipe featuring Pazazz apples. 

In addition to being a celebrity chef and America’s Test Kitchen food stylist, Scott is also a cancer survivor and Ovarian Cancer Research Alliance board member.

“Loaded with fiber and antioxidants, apples are not only beneficial for the body and mind, but they are also an easy addition to your daily diet,” Kristi Harris, Honeybear Brands brand manager, said in the release.  “Whether you eat them whole, chopped diced, or cooked, apples are simple to incorporate and amp up any snack, meal or dessert.”

Pazazz apples are available year-round with orchards in Washington state, the Midwest, New York, Nova Scotia and Chile, the release said. 

A cross between the all-American favorite Honeycrisp and a mystery pollinator, the apple is perfectly sweet and tangy with an explosive, loud crunch, the release said.