Honeybear Brands is touting EverCrisp as a late-season star for retailers

Honeybear Brands says it is delighting retailers and shoppers with its growing supply of the late-season EverCrisp variety.  

With a robust fall apple season in the rearview mirror, EverCrisp provides key differentiators in the late season apple market that appeals to year-round fruit enthusiasts, according to a news release.

“EverCrisp provides shoppers a crisp, delicious apple in winter months and beyond that keep consumers shopping the apple category long after other variety sales flatten,” Don Roper, vice president of sales and marketing for Honeybear Brands, said in the release. “Consumers have their favorites, and we’re confident EverCrisp will be one of them. We believe both Evercrisp and Pazazz have the flavor and texture profiles that keep the apple deck exciting and sales healthy when dollars traditionally shift to other categories.”     

EverCrisp is available through May from the Midwest and Washington state growing regions, the release said.

The EverCrisp is flavorful, juicy and lightly crisp, according to the release, which added that it has a dense flesh that combines the best features of its parent varieties, the Honeycrisp and fuji.  While it makes a great snack, its firmness makes it an ideal apple for baking, the release said.

Honeybear Brands makes EverCrisp available to retailers in bulk, recyclable pouches, and totes, the release said.

“Our EverCrisp packaging is co-branded with the recognizable Honeybear signaling quality and consistency to consumers and retailers,” Kristi Harris, brand manager, said in the release.