Agrifruit and Freska Produce International team up

Berry grower and processor Agrifruit says the collaboration with the mango and avocado producer and distributor aims to create efficiencies and grow both businesses.

Bobby Jones and RC Jones, managing partners of Bobalu Berries
Pictured are brothers Bobby Jones and RC Jones, managing partners of Bobalu Berries.
(Photo courtesy of Bobalu Berries)

Oxnard, Calif-based berry grower and processor Agrifruit says it and its affiliated companies — Bobalu Berries, Agrifrost Processing and West Coast Berry Farms — have partnered with Freska Produce International, a producer and distributor of mangoes, avocados and dried mangoes, to enhance company growth.

“We are thrilled to join forces with Agrifruit,” Jesus “Chuy” Loza of Freska Produce International said in a news release. “Their commitment to quality and sustainability aligns perfectly with our values. This partnership will expand our product offerings and provide our customers with an even greater selection of fresh produce.”

Agrifruit said the alignment with Freska Produce International allows it to tap into new business opportunities and Freska Produce to capitalize on its extensive logistics, processing and Latin American sourcing expertise. The companies said this partnership will create synergies in sourcing, logistics and marketing.

“We are excited about this new partnership to help further strengthen processing, logistics and import opportunities to serve our customers as we draw from these industry leaders,” Bobby Jones, managing partner for Agrifruit, said in the release.

The collaboration will optimize supply chains, enhance quality and meet the evolving demands of the marketplace and consumer, the companies said.

The Packer logo (567x120)
Related Stories
To capitalize on retail berry market growth, the Chicago-based company is launching a modernized visual identity and transparent packaging designed to strengthen brand recognition and consumer trust at retail.
The company’s new Open Innovation Center in Tokyo combines robotics, manufacturing and cross-industry partnerships with the aim of building a repeatable blueprint for indoor agriculture.
A pioneering pilot from the U.S. Food Waste Pact reveals that redirecting farm-level surplus strawberries into commercial kitchens can deliver an 80% revenue boost over juicing channels for growers while offering foodservice operators a 22.4% cost savings.
Read Next
Tight margins leave growers hesitant to fund automation, even as delaying farm technology adoption exposes them to compounding labor and production losses.
Get Daily News
GET MARKET ALERTS
Get News & Markets App