Oishii has debuted a new stay-fresh top-seal packaging for its Nikko Berry, the company’s third varietal.
Oishii says this new pack helps maintain berry quality longer, reduces plastic and introduces thoughtful design upgrades that further its long-term vision to deliver better quality and more value in every pack.
The company says this new pack represents the next phase of value, bringing better protection and a more efficient format to consumers at an accessible price point. Built around a cardboard base topped with a lightweight seal, the new 7.5-ounce pack maintains berry quality for longer than traditional clamshell packaging while offering a cleaner, shelf-forward footprint for retailers and a more eco-friendly experience for consumers, according to the company.
Oishii says it has reduced plastic use by more than 80% with this new packaging.
Named after the Japanese word for sunshine, the Nikko varietal was introduced in 2025 to bring sweet, high-quality produce to more households in an everyday format. The company says that as it has scaled its Smart Farm Grown systems, the Nikko Berry is an example of how the company passes its efficiencies to consumers. Oishii says with an original launch price of $9.99, the Nikko Berry saw a price reduction and increased pack size last fall.
Oishii has also introduced its first-ever freshness guarantee, with a 10-day promise from harvest, found directly on the back of the tray. The company says it invites customers to reach out if their berries do not meet its standards.
The new Nikko Berry stay-fresh top-seal pack will roll out to retailers beginning in March:
- FreshDirect (Northeast, direct-to-consumer) for $7.99.
- Sprouts Farmers Market (Philadelphia and Washington, D.C., metro regions) for $7.99.
- Central Market (Texas) for $8.99.
- Roche Bros. (Boston metro area) for $8.99.
