Organic and specialty food distributor KeHE has partnered with Cornerstone Consulting to introduce Smart Shelf Tags.
KeHE has more than 6,800 employee-owners and a 16-distribution-center network across North America, the company says on its website.
Consumers want more information on the products and brands they use and consume daily, and Smart Shelf Tags offer instant digital content on in-store products via hyperdynamic QR codes, according to a news release.
“We’re in a new era of consumer access, and we want to empower our suppliers and retailers to deliver what customers want — instant information about an item on the shelf,” Katie Paul, senior vice president of merchandising for KeHE, said in the release. “We’re thrilled to offer this technology to our partners as we work together to innovate the in-store experience.”
Smart Shelf Tags provide enhanced capabilities and security above and beyond typical QR codes, the release said. Suppliers provide information for Smart Shelf Tags that automatically populate for each Universal Product Code, which could include promotional offers, nutrition and allergen information, testimonials, traceability information, brand stories, and videos and images, according to the release.
Retailers never have to source, manage or update content, and the tags include automatically printed codes, the release said.
“The best way to immediately reach a consumer is offering them the information they need the moment they see your product,” Dave Boos, president of Cornerstone Consulting, said in the release. “No other technology allows companies to instantly connect with the consumer while they are in the shopping aisle.”
Customers often spend more time researching categories like vitamins and supplements, natural and organic products, functional foods, local items and new brands, the release said. With immediate, in-store access to robust product details, consumers can quickly and easily find the information they need to make an informed purchasing decision, according to the release.
